Kentucky Colonels Basketball Rebrand
This project was part of the creative exercise where our creative department was charged with crafting a new identity for a potential new NBA franchise for Louisville. The original blog post for this exercise can be seen here.
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Suburban Social Club Fish Fry Logo
Despite the fact that the Suburban Social Club has run and incredibly popular friend fish restaurant for 100 years, they have never had a branding plan or a logo. I was charged with changing that. I created their new mark and executed several marketing programs for them, including signage, social media management and specialty items to celebrate their 100th anniversary.
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NBA2LOU Logo
This branding project gave a face to the NBA2LOU organization, who are attempting to bring professional basketball back to Louisville. I created the mark as well as their brand bible and communications pieces.
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Grey Hair Marketing Logo
This mark was created for a small consulting firm made up of three “fifty-something” marketing professionals who decided to lean into the idea that being able to harness the knowledge and experience of seasoned marketing professionals could provide a competitive advantage.
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Kentucky State University Logo
This project was a rebranding for Kentucky State University. I created the mark based on Jackson Hall, the first permanent building on KSU’s campus and named for their first president.
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Altruis Logo
This project was a “ground-up” rebranding. My contributions to this project included participating in the renaming process, along with design concepts and execution for the new mark.
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Lost Spirits Packaging Concept
The Lost Spirits packaging concepts were created for an “Orphan Barrel-style” bourbon project. We were given the name and charged with brining that concept to life visually. I was responsible for all the visual concepts and designs for this project.
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Lost Spirits Packaging Concept
The Lost Spirits packaging concepts were created for an “Orphan Barrel-style” bourbon project. We were given the name and charged with brining that concept to life visually. I was responsible for all the visual concepts and designs for this project.
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Butchertown Jazz Fest Logo
This project was for the branding of what would be a new annual Jazz Festival sponsored by St. Joseph Catholic Church in historic Butchertown. My contributions to this piece included the concepting and execution of several designs. While this wasn’t the final logo selected by the client, it is my personal favorite.
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Blue Halo Logo
This project was a branding proposition for a new “up-scale med spa” whose initial point of differentiation was an on-site salt treatment facility. My contributions to this project included the concept and execution of the mark.
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