While at Current360, I served as the primary designer for that YMCA of Greater Louisville account. My responsibilities included designing everything from print advertising to digital campaigns. I was the keeper of the national brand bible, serving as the “logo police” for the agency. I was also tasked with writing copy for many projects, including, most recently, a drip email membership campaign consisting of dozens of separate emails covering several different demographic groups.
The creative sample show here is part of an outdoor membership campaign and is probably my favorite of my YMCA work.