Trilogy Health Services

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uncajim

As the media agency of record for Trilogy Health Services, our creative efforts were often in support of Trilogy’s in-house marketing department. However, on occasion, we were tasked with executing original creative projects, including the samples included here. My role in these projects included visual concept generation and execution.

Alec Bradley Print

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uncajim

This series of print ads were done as part of an Agency of Record pitch for Alec Bradley Cigars. The campaign focused on their “crown” iconography and was targeted at a male demographic that saw adventure and excitement as motivating factors and described themselves as “living life on their own terms.”

Butchertown Jazz Festival Poster

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uncajim

This project was for the marketing of a new annual Jazz Festival sponsored by St. Joseph Catholic Church in historic Butchertown. My contributions to this project included the concepting and designs of the poster which was built entirely from stock photography

Kentucky Bourbon Festival “Angels Share” Poster

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uncajim

This was the 2009 Kentucky Bourbon Festival promotional poster. My contributions to this project included developing the line and concept, casting the models, art directing the photo shoot, retouching the final photo and executing the final poster design.

Kentucky Derby Festival “Super Festival Fan” Ad

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uncajim

This project was a magazine ad to promote the new Kentucky Derby Festival theme, “Super Festival Fan.” I designed and executed this ad using existing event photography and incorporating custom shots of our herot o reflect the look and feel of a traditional comic book.

Don Franklin Auto Print Ads

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uncajim

Current360 was retained as agency-of-record for Don Franklin Auto, Kentucky’s largest auto dealer. I served as lead creative on the account covering 14 different badges, which included custom print executions (designing for co-op compliance) using brand-provided photography, digital advertising, art direction for video and a full website redesign.

Kentucky Bourbon Festival Preview Ad

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uncajim

The brief on this one was a tough. “We need an ad for next year’s festival. We don’t have a theme. Or a schedule of events. And we don’t want to use photos of last year, because we don’t know who the sponsors will be. Can you help us?” So we did. My involvement was pretty much top-to-bottom. I wrote the line and came up with the concept, as well as retouching the stock photography used in the ad.

Kentucky Bourbon Festival “Neat” Poster

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uncajim

This was the 2007 Kentucky Bourbon Festival promotional poster. My contributions to this project included developing the line and concept, art directing the photo shoot, retouching the final photo and executing the final poster design. This poster won a Gold Louie Award from the Advertising Federation of Louisville.

Kentucky Bourbon Festival “Elevate Your Spirits” Poster

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uncajim

This was the 2010 Kentucky Bourbon Festival promotional poster. My contributions to this project included developing the line and concept, art directing the photo shoot, retouching the final photo and executing the final poster design. This poster won a Gold Louie Award from the Advertising Federation of Louisville.

Kentucky Bourbon Festival “Bourbon Rocks” Poster

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uncajim

This was the 2011 Kentucky Bourbon Festival promotional poster. My contributions to this project included developing the line and concept, art directing the photo shoot, retouching the final photo and executing the final poster design.