WKU “Red Means Go” Digital Campaign
This was an interactive digital ad campaign to promote season ticket sales for Western Kentucky University football. For this project, I was responsible for the headline concept and designing the ads using existing team photography. This campaign won a 2012 Markie Award from the Professional Marketing Association.
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NBA2LOU Web Design
This website design project was for the NBA2LOU organization, who are attempting to bring professional basketball back to Louisville. On this project, I was the lead designer and also executed the majority of the page layout process in WordPress.
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WaterStep Web Design
WaterStep had a big story to tell and they needed to do it in a way that was easily digestible. Our redesign of waterstep.org was the first step in that process. For was a lead on this project, and I was heavily involved in ever step of the process, from site mapping and wireframes all the way to creating pages in WordPress.
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Black & Decker Ladder Finder App
This project was a smart phone app for our client, Louisville Ladder, who was rolling out a line of ladders under the Black and Decker name for placement in Lowe’s and Home Depot. Because of their extensive line of SKUs, we created an app that helped consumers select the right ladder based on their job requirements. My contributions to this project included the UX/UI planning and design for the app that was then executed by our digital team.
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